Milan, December 2020.

Fippi S.p.A., one of the leading hygiene solutions manufacturers in Italy, has confirmed its commitment to support company growth outside of Europe by opening a new UAE-based office to serve clients in the region. The new base at 48 Burj Gate, Downtown, Dubai puts the Italian baby care and adult care company at the center of a growing and diverse market. From this new hub, thanks to the participation to the “Made in Italy in the Gulf Countries” project sponsored by the Italian Industry & Commerce Office in the UAE, Fippi continues to expand outside of regional borders, providing products and services to clients and consumers abroad. The move into MENA area isn’t completely unknown territory for Fippi.

The company in fact has already a growing portfolio of clients based outside Europe including major international retailers. For sure, this is a strong testament of the Italian firm’s commitment to prepare for its journey of the next century across new markets and support new partnerships of business eminence. “The new representative office is part of our business strategy at this critical period of economic transformation worldwide, representing the expansion of Fippi in the Gulf.

We have decided to open it, supported by the Italian Industry & Commerce local office,as we have sensed the opportunities arising from a stronger presence in the region.” said Claudio Guarnerio, CEO of Fippi. “We will ride on local support to create a cohesive network of clients and further strengthen our service capabilities abroad”.

“The company’s expansion to UAE and Gulf Countries is yet another milestone in our growth plan for upcoming years.This is definitely a good start to our market entry in MENA area and are very glad to be able to offer a local representative base to all our current and prospective clients.” reports Filippo Guarnerio, Sales Director at Fippi. “Fippi now has a presence in one of the most important economic regions of the world, being able to offer customized solutions for private label brands operating in the hygiene category.”